by Erin | Feb 12, 2025
Imagine walking into work every day, unsure if your ideas will be heard or if your efforts will be recognized. That underlying tension can erode motivation and creativity. Now, imagine the opposite: a workplace where you feel supported, valued, and confident that...
by Erin | Jan 18, 2025
This crisis communications framework is designed to help navigate the complexities of a volatile political landscape and its impacts on Canada. It provides a roadmap to ensure clear, empathetic, and proactive messaging while maintaining flexibility to respond to...
by Erin | Jan 13, 2025
Life gets busy, doesn’t it? Running a business, juggling responsibilities, and managing the unexpected can often push some things—like communication channels—to the back burner. It’s a common story we hear from clients, partners, and fellow business owners alike. So,...
by Erin | Jan 7, 2025
The start of a new year often brings energy, fresh goals, and ambitious plans. But let’s be honest—easing back into things after the holidays can feel more like navigating a slow, winding path than sprinting into action. This is a time for communicators to...
by Erin | Nov 22, 2024
As the year draws to a close, it’s an ideal time to reflect, reset, and recharge—whether you’re an individual or part of an organization. Taking a step back to evaluate your progress and plan for the future can help you start the new year with clarity and confidence....
by Erin | Oct 19, 2024
When your messaging starts to feel scattered, outdated, or invisible, it’s time for a communications audit. A communications audit is more than a checklist. It’s a moment to pause, reflect, and realign your communications with your goals, audiences, and values....