by Erin | Feb 12, 2025
Trust can be a bit tricky because it’s one of those things that’s not easy to define but feels absolutely essential. At its core, trust is the belief that someone or something is reliable and honest and will act in our best interest (or at least not...
by Erin | Feb 12, 2025
Imagine walking into work every day, unsure if your ideas will be heard or if your efforts will be recognized. That underlying tension can erode motivation and creativity. Now, imagine the opposite: a workplace where you feel supported, valued, and confident that...
by Erin | Jan 18, 2025
This crisis communications framework is designed to help navigate the complexities of a volatile political landscape and its impacts on Canada. It provides a roadmap to ensure clear, empathetic, and proactive messaging while maintaining flexibility to respond to...
by Erin | Jan 13, 2025
Life gets busy, doesn’t it? Running a business, juggling responsibilities, and managing the unexpected can often push some things—like communication channels—to the back burner. It’s a common story we hear from clients, partners, and fellow business owners alike. So,...
by Erin | Jan 7, 2025
The start of a new year often brings energy, fresh goals, and ambitious plans. But let’s be honest—easing back into things after the holidays can feel more like navigating a slow, winding path than sprinting into action. This is a time for communicators to... 
The project management tool guide nobody paid me to writeMay 11, 2026
