by Erin | Jun 16, 2025
Post by Erin Beattie, CCO, Engage + Empower Consulting We have all heard the same pitch. New tools. Instant updates. AI everything. It’s easy to feel like email is outdated or less useful than the faster, flashier ways we communicate today. But that is not the...
by Erin | Feb 24, 2025
AI isn’t just reshaping how we communicate; it’s also making corporate comms more sustainable. But while AI can reduce waste, its growing energy and water consumption raise new environmental concerns. The Sustainable Side of AI 1. Cutting Down Digital WasteAI-powered...
by Erin | Feb 17, 2025
Artificial Intelligence (AI) is used to write press releases, analyze sentiment, and generate personalized content. Some companies are fully integrating AI into their communications strategy. So, where does that leave us? The reality: AI is an incredible tool, but...