AI is Reshaping Corporate Comms, But it Won’t Replace You

AI is Reshaping Corporate Comms, But it Won’t Replace You

by | Feb 17, 2025

Artificial Intelligence (AI) is used to write press releases, analyze sentiment, and generate personalized content. Some companies are fully integrating AI into their communications strategy. So, where does that leave us? The reality: AI is an incredible tool, but...
Free Resource: Trust Audit Checklist

Free Resource: Trust Audit Checklist

by | Feb 12, 2025

Assess Your Team’s Trust Levels Trust is the foundation of a healthy, high-performing workplace. Research shows that high-trust organizations outperform their competitors in employee engagement, innovation, and retention. This checklist will help you assess your...
Trust in Action: A Toolkit for Authentic Workplace Connections

Trust in Action: A Toolkit for Authentic Workplace Connections

by | Feb 12, 2025

Trust can be a bit tricky because it’s one of those things that’s not easy to define but feels absolutely essential. At its core, trust is the belief that someone or something is reliable and honest and will act in our best interest (or at least not...
The Foundation of Trust – Why It Matters

The Foundation of Trust – Why It Matters

by | Feb 12, 2025

Imagine walking into work every day, unsure if your ideas will be heard or if your efforts will be recognized. That underlying tension can erode motivation and creativity.  Now, imagine the opposite: a workplace where you feel supported, valued, and confident that...
Crisis Communications Framework

Crisis Communications Framework

by | Jan 18, 2025

This crisis communications framework is designed to help navigate the complexities of a volatile political landscape and its impacts on Canada. It provides a roadmap to ensure clear, empathetic, and proactive messaging while maintaining flexibility to respond to...